The team that broke the agency model.
We didn't set out to create a better marketing agency. We set out to make the entire model obsolete. The Third Line was born from a simple observation: the traditional, siloed approach to marketing is fundamentally broken—it's slow, expensive, and misaligned.
Our three founders, each a master of a different domain, realized that by fusing their unique expertise—in psychological profiling, operational excellence, and AI systems—they could build something no one else had: a single, intelligent system that could do the work of an entire floor of agencies, but faster, smarter, and with perfect alignment to client success.
The Founding Trinity
Three complementary experts whose combined vision creates something unprecedented in the marketing landscape.
Rebecca "Becky" Farris
Systems Strategist & Ecosystem Architect
A serial founder with an uncanny instinct for structural leverage, Becky designs business ecosystems the way others design logos. From SGOs to nonprofits to payment processors, she weaves together complementary entities that turn complexity into competitive advantage.
Core Expertise
Cindy Kidney
Operator & MADTech Rainmaker
An expert in MADTech and operations, Cindy wrangles the complex machinery of omnichannel marketing. Her operational discipline is what ensures the trains run on time, translating brilliant strategy into flawless execution.
Core Expertise
Will Lancaster
AI Architect & Intelligence Engineer
Will is the mind behind the machine. Equal parts coder and cognitive theorist, he designs the AI systems and psychological frameworks that power The Third Line's engine. From prompt engineering to psychographic modeling, he turns abstract human insight into working code.
Core Expertise
A Synergy That Can't Be Replicated
The real magic isn't in what we do alone — it's in the fusion. Becky engineers business ecosystems like chessboards, Cindy turns chaos into orchestration, and Will codes cognition itself. Together, we've built a system that thinks like a strategist, executes like a machine, and scales like an algorithm.
Meet the minds behind the machine.
Our team's unique synergy is our greatest strength. Let's have a conversation about how our combined expertise can build the future of your brand.